Privacy Policy

Effective Date: [2024/12/12]

PLAYIT TECHNOLOGY PTE. LTD. (“we,” “our,” “us”) operates the PlayShort, a platform providing licensed short drama content. We are committed to safeguarding the privacy and protection of your personal information. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our App. By accessing and using our App, you consent to the terms and practices described in this Privacy Policy. Please read it carefully.

1. Information We Collect

We collect various types of personal data when you use PlayShort. This information helps us improve our services and offer you a better user experience. Below are the categories of data we collect:

1.1 Personal Information

Google Account Login: When you choose to log in using your Google account, we collect basic account information such as your name, email address, and profile picture. This data is used solely for authentication and account management purposes. Your password is managed by Google and is never stored by us.

Profile Information: Upon registration or account creation, we may also ask for additional information such as your preferences, language settings, or other preferences that allow us to customize your experience.

1.2 Device Information

We collect information related to the device you use to access PlayShort, which includes:

• Device Type and Model: Information about the device such as its brand, model, and manufacturer.
• Operating System: The version of the operating system (e.g., Android, iOS) on which PlayShort is being used.
• Device Identifiers: Unique identifiers such as device ID, GAID, IP address.
• Location Information: If you grant us permission, we may collect location data from your device to tailor content and provide location-based services (e.g., regional dramas).

1.3 Usage Data

We track and collect information about your interactions with PlayShort, including:

• App Activity: Pages visited, features used, and the amount of time spent on each screen.
• User Engagement: The content you engage with (e.g., which dramas you watch, episodes you interact with, and actions taken like sharing or liking).
• Ad Interactions: We collect data related to how you interact with advertisements shown in PlayShort (e.g., impressions, clicks, and interactions with promotional content).

1.4 Content Data

All content in PlayShort (such as short dramas, episodes, and clips) is licensed content that we purchase rights for. We do not allow user-generated content (UGC) in PlayShort. Therefore, we do not store or manage content uploaded by users, and we do not have any rights to user-uploaded materials.

2. How We Use Your Information

We use the information we collect for several essential purposes related to providing, improving, and personalizing the services offered by PlayShort.

2.1 Providing Core Services

• Content Personalization: We use your preferences and data to recommend content tailored to your interests. Based on your viewing history, we suggest dramas or specific episodes that you may find engaging.
• Account Management: By using Google login, we store and sync your profile, preferences, and settings across multiple devices, ensuring a seamless experience.
• App Functionality: We use your data to ensure the proper functioning of PlayShort, including troubleshooting issues, loading content efficiently, and enhancing performance.
• Customization of Content: We may personalize the content you see on PlayShort by showing specific genres or types of short dramas based on your interactions and preferences.

2.2 Advertising and Marketing

• Ad Personalization: We may use the data collected to deliver targeted ads based on your behavior and interests. We use third-party advertising platforms, such as AdMob and Facebook, to display these personalized ads.
• Marketing Communications: We may send promotional notifications and emails about new features, content updates, or offers. You can manage your communication preferences and opt-out of marketing messages at any time.

2.3 Analytics and Performance Monitoring

• Analytics Tools: We use analytics tools such as Kochava and Firebase to track user behavior, measure app performance, and identify areas for improvement. This helps us to understand which features are popular, which content works well, and how we can enhance the overall user experience.
• Crash and Error Reporting: We use the data to monitor crashes, app errors, and bugs that may occur during your use of PlayShort. These reports are used to fix issues and prevent them in future releases.

2.4 Legal Compliance and Security

• Compliance with Laws: We may use your data to comply with legal obligations, enforce terms and conditions, and respond to legal requests such as subpoenas or court orders.
• Fraud Prevention: We may use your data to detect fraud, prevent unauthorized use, and ensure the security of PlayShort.
• Data Integrity and Security: We use your data to ensure that PlayShort operates securely, providing a safe environment for all users.

3. Third-Party SDKs and Services

PlayShort integrates third-party SDKs and services to offer features such as analytics, advertising, and app performance tracking. These third parties may collect personal data, as described in their own privacy policies.

3.1 Advertising SDKs

AdMob: AdMob helps us serve advertisements within PlayShort. It uses your data to deliver personalized ads based on your interests and engagement. AdMob's Privacy Policy can be reviewed at https://firebase.google.com/support/privacy.

Facebook: We use Facebook's advertising SDK to show ads based on your activity and interests. Facebook may collect information under its Privacy Policy, which can be found here: https://www.facebook.com/privacy/policy/

We may add additional advertising platforms in the future to improve the ad experience. Any new platforms will be reflected in future updates to this Agreement.

3.2 Analytics and Performance Tools

Kochava: Kochava provides real-time analytics and performance tracking, helping us measure app engagement and track user activities. More information about Kochava's privacy policy can be found at https://www.kochava.com/privacy/support-privacy/.

Firebase: Firebase is used for real-time performance monitoring, error reporting, and analyzing user behavior to improve PlayShort's functionality. Firebase's privacy policy can be accessed via https://firebase.google.com/support/privacy.

3.3 Other SDKs

We may introduce additional third-party SDKs to enhance PlayShort's functionality. By using PlayShort, you consent to the collection and processing of your data by these third-party services in accordance with their respective privacy policies.

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. However, we may disclose your information in certain cases, such as:

4.1 With Service Providers

We may share your data with third-party service providers who help us with services such as hosting, analytics, customer support, and marketing. These providers are obligated to use your data only for the purposes of assisting us and are required to keep your data confidential.

4.2 Legal Compliance

We may disclose your personal information if required by law, in response to legal requests, or in accordance with applicable legal obligations. This may include responding to subpoenas, government requests, or complying with regulations.

4.3 Business Transfers

If our company undergoes a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction. We will notify you of such changes, and your data will be subject to the new privacy policy.

5. Data Security

We implement reasonable physical, technical, and administrative safeguards to protect your data from unauthorized access, loss, misuse, and alteration. While we use encryption and other security measures to protect sensitive information, no method of data transmission or storage is 100% secure.

5.1 Data Encryption

We use encryption techniques to protect sensitive information during transmission, such as payment details and login credentials. However, it is important for you to ensure the security of your own device by using strong passwords and keeping your account information confidential.

5.2 Access Control

We limit access to your personal data to employees, contractors, and service providers who need to know that information in order to operate, develop, or improve PlayShort.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy. If you delete your account, we may retain certain information for backup purposes, legal compliance, and to resolve disputes.

7. Your Rights and Choices

You have the following rights regarding your personal data:

7.1 Access and Update Your Information

You have the right to access and update the personal information you provided. You can do this through your account settings in PlayShort.

7.2 Delete Your Account

You may delete your account at any time by contacting us at suangela04@gmail.com. When you delete your account, we will remove your personal information from our active database, but certain data may be retained for legal obligations.

7.3 Withdraw Consent

You have the right to withdraw your consent for us to use your data. If you no longer wish to use your Google account for login purposes, you can disconnect it in your Google account settings.

8. Children's Privacy

Our App is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal data from a child under 13, we will take steps to delete that information.

9. Changes to this Privacy Policy

We may make changes to the Privacy Policy from time to time. You understand and agree that if you use PlayShort after the date on which the Privacy Policy have changed, we will treat your use as acceptance of the updated Privacy Policy.

10. Contact Us

If you have any questions or concerns regarding this Privacy Policy or how your personal data is being handled, please contact us at suangela04@gmail.com